​Tom Brady, the seven-time Super Bowl champion, has ventured into the snack industry with the launch of GOAT Gummies, a line of organic and vegan gummy snacks. Crafted in France, these gummies are made with real fruit and contain no artificial sweeteners, dyes, or flavors, aligning with Brady’s commitment to clean eating and wellness.​

The GOAT Gummies are available in three distinct flavors:​Eat This Not That

• Sweet Rush: A blend of pear, mango, passion fruit, and cherry

• Sour Burst: Combining tangerine, apricot, and grapefruit.​

• Tropic Fusion: Featuring passion fruit, raspberry, and pomegranate.​

• These flavors are designed to provide a sophisticated, fruit-forward snacking experience, catering to those who seek better-for-you alternatives without compromising on taste.

Brady’s foray into the snack industry comes as part of a multi-year partnership with Gopuff, a leading instant delivery platform. As both an investor and brand strategist, Brady has collaborated with Gopuff on product development and marketing initiatives. GOAT Gummies are available exclusively through Gopuff, ensuring consumers have convenient access to this new line of snacks.

In a statement about the launch, Brady shared his excitement for the project, saying:​

“Some may have heard about my dietary restrictions, but I do enjoy snacking. For me, it was important to create a snack that both tastes amazing and is made with ingredients I can trust and understand; something I can feel good about eating and sharing with my kids.” ​

The launch of GOAT Gummies has garnered attention from fellow athletes as well. Tennis legend Serena Williams shared on her Instagram story that she received a box of the gummies from Brady, expressing her enthusiasm for the new product. ​

GOAT Gummies represent Brady’s latest endeavor in promoting a lifestyle that emphasizes health, performance, and enjoyment. With their clean ingredients and bold flavors, these gummies offer a guilt-free indulgence for anyone looking to snack smarter.