(official media kit)

Rolex has unveiled the Oyster Perpetual Land-Dweller, its first entirely new model since the 1908, marking a significant milestone in the brand’s history.

🛠️ Technical Innovation: Calibre 7135 & Dynapulse Escapement

At the heart of the Land-Dweller is the newly developed Calibre 7135, Rolex’s first high-frequency movement operating at 5 Hz. This movement introduces the Dynapulse escapement, a groundbreaking mechanism designed to enhance accuracy and durability.

🧭 Design: Integrated Bracelet & Vintage Inspiration

The Land-Dweller features a new “Flat Jubilee” bracelet that integrates seamlessly with the case, a design reminiscent of the vintage Oysterquartz models . Its angular case and honeycomb-patterned dial pay homage to Rolex’s design heritage while offering a modern aesthetic.

📏 Sizes & Materials

Available in 36 mm and 40 mm sizes, the Land-Dweller comes in various materials, including:​GQ+1Rolex Newsroom+1

• White Rolesor (a combination of Oystersteel and white gold)​

• Everose gold​

• Platinum

Each model features the distinctive honeycomb dial and integrated bracelet design.

💰 Pricing & Availability

The Land-Dweller is priced between approximately $15,000 and $126,000, depending on the model and materials . It is available through authorized Rolex retailers.​

🎬 Celebrity Endorsement